While some may find the sound of someone munching on food surprising as a form of relaxation, it has become one of the most requested ASMR triggers. Whether it’s the crunch of a crisp apple or the squish of chewing gum, eating sounds hold a unique place in the ASMR world. But what makes eating and chewing so popular as a trigger?

Mukbang (먹방) is a broadcast in which the subject eats food and interacts with an audience. It is now a world wide trend but it first became popular in South Korea.